WorldStrides
When it comes to writing for global academic study abroad programs and experiences, you have to adapt to different audience segments constantly. I worked on 7+ campaigns at a time across email, paid ads, digital, print, and more.
Whether it came to a promo series or special experience for classrooms, speaking to educators on the level was always the goal.
Social
Tapping into paid social and organic posts.
Web
This was a particularly fun campaign for the National Girl Scout Convention. I worked with marketing and design to map out a solid content strategy, helping troop leaders plan their trip easily.
Blog
Read the full article here.