As a membership program, email was a huge part of the business and my click-through rate was always through the roof.
Store + Digital
On average, we launched around seven collections a month, including celeb partnerships, special-edition pieces by Kate Hudson, new product launches, and our best-sellers in new colors or fits. Then double it, because everything we did for digital, we also customized for retail stores.
Social
From celeb collabs to new product launches, I generated posts that made new friends one legging at a time.
UX copy
I worked hand-in-hand with designers to establish the Fabletics Fit app. Whether that was sign-up pages, workout class descriptions, or checkout flows.
Ghostwriting quotes and catchy totes
At one point, Fabletics launched their men’s line so we sometimes had to strike a balance between masculine and feminine tones.
