UX copy

The ask: Create an easy-to-understand flow for Guests who want to control the lights on their Made with Magic Ear Hat, whether they’re at home or watching a show at the parks.

I landed on copy that was straightforward but still celebrated that charming Disney spirit.

Content strategy

The ask: This landing page was dedicated to promoting the Shop Disney Parks site and app – showcasing how it helped Guests get the most out of their trip, from pre-arrival to post-vacation.

I wanted to make the narrative of this page flow seamlessly. Each section made sense on its own but also weaved into one another as the Guests scrolled along.

More fun

It was never a dull day with these social, PDP, and push notifications.