All in one
On average, I worked on a set of 15+ emails, 10+ banners, 10+ pieces of store signage, and countless social executions per month. That’s to say we didn’t have a collection for Kate Hudson launching or a celeb collaboration. Then double it.
Partnerships
Whether it was fitness equipment or celeb collabs, I covered copy across our digital and in-store presence.
UX copy
I worked hand-in-hand with designers to establish the Fabletics Fit app. Whether that was sign-up pages, workout class descriptions, or checkout flows.
Ghostwriting quotes and catchy totes
At one point, Fabletics launched their men’s line so we sometimes had to strike a balance between masculine and feminine tones.
